Wishlist Optimizer

Wishlists are Steam's ranking currency — and day-one sales from wishlist conversions decide your launch visibility. This playbook gives you 30 concrete actions, 5 headline formulas, and a ranked traffic plan to turn browsers into buyers.

10–25% vs 1–3%
Wishlist-to-sale conversion from a festival demo player vs. a giveaway-site click. Not all wishlists are equal — this playbook shows you which sources to chase and which ones poison your signal.

What's inside

30-point checklistConcrete actions across your store page, capsule art, social proof, traffic, and launch week. Printable, datable, workable this weekend.
5 headline formulasCopy patterns with 3 worked examples each across genres — plus a 30-minute headline workout that upgrades your short description, trailer, and pitch.
Traffic-source priority guideEvery major source ranked S/A/B/C by conversion quality, with do/avoid per channel — and a 90-day pre-launch calendar.

Free sample — from the playbook

Headline Formula 2: [Familiar Genre] × [Unexpected Setting]

Name the genre players know, cross it with a setting they've never seen. The familiar half says "this is for you" — the unexpected half says "you haven't played this before." That tension is the click.

  • "A city-builder set inside a dying star."
  • "A dating sim where everyone is a cryptid and you're the skeptic."
  • "A souls-like set in a 1970s office park."

Your turn: "A [GENRE] set [WHERE NO GENRE GAME HAS GONE]."

The full playbook adds 4 more formulas with worked examples, the complete 30-point checklist, and the ranked traffic guide.

Checklist excerpt — store page (points 1–3)

  1. The 5-second test. Show your store page to a stranger for 5 seconds, then hide it. They must name the genre and one thing you DO in the game.
  2. First screenshot = the fantasy, not the menu. Show the single most exciting moment — not a title screen, not an empty landscape.
  3. Short description under 300 characters that sells the verb. Lead with what the player DOES, not what the game IS.

One price. Launch with it.

$15

The full playbook: 30-point checklist, 5 headline formulas, traffic-source guide. Cheaper than one hour of a marketing consultant.

Pay with Bitcoin — a fresh payment address is generated for every order. No account needed.

FAQ

Is this generic marketing advice?

No. Every item is Steam-specific: wishlist velocity, festival cycles, announcement-post pings, tag strategy, demo timing. The traffic guide ranks 12 sources by actual wishlist-to-sale conversion quality.

I'm months from launch. Is this still useful?

That's exactly when it's most useful — the 90-day pre-launch calendar and the demo/festival strategy (Tier S traffic) need lead time. Buying this at launch week is buying it late.

What format is the download?

A ZIP with three Markdown files (readable anywhere, printable) plus a README. No DRM, no expiry.

Will this work for non-Steam platforms?

The headline formulas transfer anywhere. The checklist and traffic guide are Steam-specific — that's the point: Steam's algorithm rewards wishlist velocity, and the playbook is built around it.

Why Bitcoin only?

Card payments are live — pay by card or Bitcoin. Bitcoin checkout is live right now: a fresh address per order, download unlocks automatically once the payment is seen on-chain.